Brand Clearance

We conduct comprehensive searches of existing trade marks, domain names, business names, company names and other relevant sources to ensure that the proposed trade mark does not infringe on the rights of existing trade mark owners and is available for use registration.

Here the reasons we recommend you ask us to conduct brand clearance services:

• Avoiding legal disputes: By conducting brand clearance services, you can identify potential conflicts with existing trade marks, domain names, or business names, and avoid using a brand name that could lead to legal disputes and infringement claims.
• Protecting your brand: By registering a trade mark for your brand, you can prevent others from using a similar or identical brand name, logo, or slogan that could confuse customers and harm your brand’s reputation.
• Saving time and money: By conducting brand clearance services early in the branding process, you can avoid investing time and money in a brand name that is not legally protectable or is already in use by someone else, not to mention the embarrassment of having to change your name later.

If you start using a new brand name without conducting brand clearance services, you risk infringing on the rights of existing trade mark owners and could be subject to legal disputes and infringement claims.

This can lead to costly legal proceedings, damage to your brand’s reputation, and loss of customers.

If your proposed brand name or a confusingly similar name is already in use by someone else, you may be forced to rebrand and start over. That can be a real setback.

We cover:

• Similar trade marks: This includes searching for variations of the trade mark that could potentially cause confusion in the marketplace.
• Classes of goods or services: We search for existing trade marks that have been registered in the same or similar classes of goods or services to determine whether there is a likelihood of confusion.
• Other countries: We can help you with searches just in Australia or internationally.
• Common law /Marketplace searches: We also consider unregistered trade marks that are similar to your proposed trade mark and may create confusion in the marketplace.
• Business and industry data: we can consider industry data to determine included searches for any industry trends, competitor brands and other relevant information.
• Internet search: Internet searches for existing trade marks or domain names that could potentially cause confusion with the proposed trade mark.