Going Global

We can help you protect your trade mark rights on the global stage at the most cost effective way possible.

In this age of globalization, businesses tend to expand overseas or risk being left in the dust.

When this happens, clients can be mistaken into believing their Australian trade mark registrations can protect them in another country

But we must be very clear – it won’t.

In fact, you can be prevented from exporting goods to another country if you get this one wrong.

Therefore, it is crucial that you plan ahead. In fact, it’s a good idea to have a trade mark registration as soon as you plan to expand into another country, as the trade mark process can be unpredictable in length.

Case Study – Tsubi and Tsubo

For example, in 2006, the Australian brand Tsubi rebranded as Ksubi after US shoe company Tsubo sued them for trade mark infringement. This was no doubt an expensive, not to mention stressful, process.

Even if your business has no current intentions to expand overseas, don’t cut yourself off early! Keep in mind the availability of your names and branding in other countries will impact how easily you can move into those markets later.

TIP! Try to keep watch of your long-term goals, no matter how far away. If you do the groundwork early on, you can save yourself a lot of headache later in the game.

Get A Quote!

Need help with trade marks? Contact us for a confidential discussion and a quote!

We operate on an hourly rate, or alternatively, package up our legal advice on a fixed quote depending on your business needs, the complexity of your matter, and any specific concerns you may have.

To get started, click the button below or call us on (03) 9527 1334.

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